Two Sides Insight – Interview With Mark Davies, WHISTL

Biography and Introduction

Ian Bates, Marketing and Partnership Director for Two Sides interviewed Mark Davies, Managing Director of WHISTL (DOORDROP MEDIA) LTD, in the latest Insight interview.

“I’d like to introduce you to our guest, Mark Davies, Managing Director of WHISTL.

Mark is responsible for ensuring the growth of Whistl’s door drop business. Prior to becoming Managing Director, Mark occupied several key sales roles at the company, which he joined in 2003. Following an acquisition in 2021, Mark is also a Director of Relish agency who specialise in sampling via e-commerce packages.

Before working at Whistl Mark spent 10 years seeing the world in the travel and leisure industry and has lived and worked in Santa Barbara, Boston, Amsterdam and Barcelona.

Mark is President of ELMA (the European Letterbox Marketing Association), sits on the DMA Print Council and the Board of JICMail and speaks regularly on the door drop industry both in the UK and across Europe.”

Questions Asked:

1. Can you please tell us more about Whistl and the importance of printed media to deliver door drop communication to millions of people day in and day out across Europe (correct territory)?
2. What do you see as the biggest challenges at present and how does the future look?
3. Why are marketeers suddenly interested in printed media again when in recent years we’ve witnessed an increasing trend toward social media advertising?
4. What’s happening with cookies and why should we be excited and concerned in equal measure?
5. What’s your advice to brands trying to optimise their marketing spend and maximise return on investment?