Two Sides Insight – Interview With Magnus Thorkildsen, Grafkom

Biography and Introduction

Ian Bates, Marketing and Partnership Director for Two Sides interviewed Magnus Thorkildsen, Owner of Grafkom, Owner of a publishing company and Country Manager of Two Sides Nordics, in the latest Insight interview.

“I’d like to introduce you to our guest, Magnus Thorkildsen.

Magnus, you’re very welcome. By way of a brief introduction…

Magnus leads the Two Sides campaign in the Nordics region. He is also the owner of Grafkom, the largest print network in the Nordics and owns a publishing company.”

Here’s a brief summary of his responsibilities, past and present:

• Director of the Norwegian Printing Federation (2013-2018)
• Owner & Partner of Grafkom, the largest print network in the Nordics (2018 >)
• Country Manager Two Sides Nordics (2018 >)
• Owner of a Publishing House (2023 >)

Questions Asked:

1. As a leader within the Nordics printed media sector, what changes have you witnessed over the past couple of years and what do you think we can expect in the future?
2. Sweden was one of the first countries to embrace digital technology within the educational sector. This appears to be changing in favour of printed books, can you tell us more and why you think this shift in policy is now underway?
3. The graphics market is in decline due to a combination of digitisation and economic pressures. How do you see the future unfolding and what opportunities are there for mills and converters, which paints a more positive outlook?
4. We often see messages from energy companies, utilities, banks etc., stating incorrectly that “paper saves trees” encouraging their customers to move to digital billing etc. What do you think is driving this and what can the printed media sector do to bust these myths?