2025 Two Sides Partners Webinar Recording Now Available!

Recording And Presentations Now Available!

On the 24th of January, Josh Birch – Campaign Manager for Two Sides UK, hosted the Two Sides Partners Webinar.

Josh provided an update on Two Sides’ activity, results in 2024, and focused on the tools, resources and information that your business can use. A new development for Two Sides, is the upcoming Sustainability In The Community page where members of Two Sides can send in news items promoting their sustainable innovations, campaigns or stories. These can also be included as an item within the Two Sides Newsletter which reaches over 12,000 people. The content MUST be on environmental news or sustainability initiatives. Please send news and pictures to enquiries@twosides.info with the subject: For Sustainability In the Community

The Love Paper campaign, focussed on improving consumer perceptions of our products, reached a milestone in 2024 with over 2,900 advertisements featured in national newspapers and magazines. This initiative reaches more than 240 million consumers, communicating the sustainable narrative of magazines, newspapers, and all paper-based products. Year after year, we are reaching a growing number of consumers, making it a focus of our ongoing efforts.

Love Paper is also launching a brand new initiative for the industry to collectively champion paper and sustainability to consumers and businesses. Running from the 3^rd – 7^th February, we encourage all printers, paper merchants, packaging manufacturers and all those who operate within the sector to support Love Paper Week and use the materials available to inform their clients, customers and consumers more widely, why paper is such a sustainable, effective and attractive medium.

Across Europe, the challenge of Greenwashing persists, with companies disseminating misleading messages that portray a digital transition as inherently better for the environment. Slogans like “Go green, go paperless” not only misguide but pose a significant threat to our industry. Two Sides actively engages businesses, brands, and organizations, urging them to refrain from making such deceptive statements regarding print and paper.

Our guest speaker Andrea Boltho, Lecturer and Director of Oxford Economics, presented his thoughts on “Where is the European Economy Going? More uncertainties than ever”. At various stages, Andrea has been a consultant to the World Bank, the OECD and member of the Academic Council of the IFO Institute, Munich, as well as Visiting Professor in various European universities. He’s been a Member of the Board of Finmeccanica and is a Director of Oxford Economics.

Download both Two Sides and Andrea Boltho’s presentations below.