Tradeprint Explains Why They Support Two Sides

“Two Sides is a voice for paper advocacy.” Anthony Rowell, Sales and Customers Success Director at Tradeprint, explains why the company supports Two Sides.

What are your reasons for supporting Two Sides?

“I’ve always been a big believer in Two Sides and have been involved with the organisation since my early days at the first company I worked for, Polar Print. I love the fact that Two Sides is a voice for paper advocacy and how it stands up to companies that are greenwashing in their communications. We need an organisation that’s prepared to hold companies to account when it comes to false sustainability claims.”

How important is sustainability to Tradeprint?

“We couldn’t be more passionate about sustainability. I chair the BPIF Environmental Forum, as well as the IPIA Standards and Best Practice Committee, which has sustainability within its remit. I see Jonathan Tame [Managing Director of Two Sides] at these forums, and it’s great to see Two Sides represented there.

At Tradeprint, we put our money where our mouth is. We get involved and have ambitions to drive the business as well as the industry in a more positive way. So if a customer or even a competitor approached me and asked what we are doing around sustainability and whether we could help them, I would happily sit down and talk about our initiatives and why we do it.”

What are your current growth areas in print?

“We’re doing really well in traditional print like booklets and brochures. That remains very robust. Small formats like leaflets, flyers and business cards are more of a challenge and print runs are dropping due to less volume and more targeting. Content and personalisation is becoming more and more important.”

How has Two Sides helped Tradeprint with its sustainability ambitions?

“We had some great support from Jonathan and the team when we did a virtual Open Day. Jonathan was a keynote speaker and he’s also helped with education when we had a raft of new starters. We’ve also organised calls in which he’s explained the role of Two Sides and talked in general about sustainability. Two Sides is a great organisation and I couldn’t be happier to have its name on our website.”

What are your personal thoughts on climate change?

“I want to see more direct action to slow down climate change. It’s too late to turn it around, but I’m really passionate about at least halting it. I think we’ve made some daft decisions at both a government level and a human level, and we should start making better decisions to help slow down climate change. I can only do my little bit, but if my little bit means helping others and helping the industry then I’ll happily do that.”

For more information about Tradeprint, go to tradeprint.co.uk