Natural Barrier Paper & Board Coatings Made From Seaweed – Hugo Adams, Kelpi

Hugo Adams, Chief Commercial Officer of Kelpi, presented at the July 2024 Two Sides Packaging Webinar: The Evolution to Paper Packaging.

Before Kelpi Hugo spent 27 years in the consumer goods, FMCG and retail industries in a variety of senior commercial, marketing and business development roles. He has launched, scaled and expanded brands, products and markets for The Body Shop, Kraft Foods, Dyson, Marks and Spencer and Superdry. Most recently he was the CEO of two retail businesses and throughout his career has developed and grown a passion for sustainable, ethical companies.

Hugo joined Kelpi to help save the planet and to turn the tide on plastic packaging. He has developed relationships with some of the world’s largest brands and global packaging providers and is very excited about taking the unique material that the industry-leading scientists at Kelpi have created to market at scale in 2025.