10 Reasons To Join Two Sides

Enviado por:

Discover why you should become part of a global network that champions the sustainability of print, paper and paper-based packaging.

If you are a member of Two Sides, you will already know the many benefits of being part of a global network that proactively promotes the sustainability of print, paper and paper-based packaging.

If not, then it’s high time you became aware of Two Sides and its work, from campaigns to eradicate greenwashing and demonstrate the value of print to in-depth global research and industry defining events.

Whether you are looking to become a member or have been a valued partner for years, it always helps to be reminded of the value of being a Two Sides member and the credibility, insight, resources and support you gain. We present the top ten reasons for joining Two Sides.

To find out more about becoming a Two Sides member, go here!

1. Enhance Sustainability Reputation

By joining Two Sides, you align your company with the Two Sides Member Principles, a respected framework for responsible business practice in the print and paper industry. This signals to customers, partners and stakeholders that you are serious about environmental stewardship and are committed to transparency.

2. Marketing and Communication Resources

Two Sides members gain exclusive access to an extensive library of professionally designed, co-brandable resources, including brochures, fact sheets and social media content. These materials are backed by credible research, helping you to communicate the positive sustainability story of paper and print.

3. Access to Industry Data, Research and Support

Stay informed with the latest consumer research, market reports and sustainability trends. Two Sides members receive regular updates, articles and insights that help inform decision-making, product development and marketing strategy, providing your business with the environmental knowledge to promote your sustainability values.

4. Networking and Events

Two Sides organises a number of opportunities throughout the year to meet and collaborate with industry peers, from printers and publishers to suppliers and environmental experts. Whether in-person or online, our events attract the world’s leading industry experts to encourage the exchange of ideas and best practice.

5. Influence Environemental Messaging

Two Sides actively engages with brands, companies, government bodies and publishers to challenge unsubstantiated environmental claims, especially misleading “Go paperless” messages. As a member, your voice becomes part of a united front that advocates for fact-based communication.

6. Professional Development Opportunities

Membership offers access to webinars, workshops and training sessions to keep your staff up to date on the latest sustainability issues, as well as industry innovations and best practice communication strategies.

7. Global Network Access

Two Sides operates internationally, meaning UK members can tap into a worldwide network of professionals and resources. This opens up many opportunities for cross-border collaborations and sharing global sustainability insights.

8. Positive Customer Engagement

Sustainability matters to today’s consumers. By sharing Two Sides’ engaging facts, statistics and stories, you can educate your customers, demonstrate shared values and strengthen relationships.

9. Love Paper Campaign

Gain access to the Love Paper campaign assets and branding, which can be used on printed communications, paper packaging and more. Two Sides members also have early access to the Love Paper Week resources for use in their own communication schedules.

10. Countering Digital Myths

Many people believe that digital communication has less environmental impact than print. Two Sides equips you with clear and credible evidence to counter these misconceptions, positioning your products as sustainable, renewable and recyclable.

Loading...