2025 Two Sides European Member Survey Results

You speak, we listen. We reveal the results of the latest Two Sides European Member Survey.

As a membership organisation, Two Sides understands the importance of its members’ opinions. To make sure we continue to produce relevant and useful resources and focus our campaigns in the right areas, we regularly survey our members to gauge their opinion on the organisation, as well as open up discussions on how we can improve our effectiveness.

Our latest survey asked our European members a series of questions that revealed a number of insights into our campaigns and priorities, as well as our resources and how they are used. Overall, we are delighted to report that the vast majority of our members value their membership of Two Sides, with 71% stating that they value that membership highly and 69% regularly telling others about the organisation and sharing our materials.

Key Focus

Another key question was where our priorities as an organisation should lie. Given that we run a series of campaigns and events, and develop a range of resources, there’s a wide choice, but our Anti-Greenwash campaign came out as most important. That was followed by the creation of Fact Sheets and other resources, along with the Love Paper campaign.

Diving deeper into the resources, we asked our members to rate the importance of the wide variety of materials we develop for our members to share among colleagues, clients and consumers. While all resources were well received and recognised, the Myths & Facts booklet, Fact Sheets, ‘Factographics’ for social media, and research projects were rated as especially important. In particular, our research on consumer perceptions towards the print, paper and packaging industry is regarded as highly important.

How respondents rated the importance of Two Sides Resources:

Comment Box

As well as gathering opinion on our existing work, we also invited our members to suggest ways in which we could improve. Alongside comments that simply expressed a positive response to our work, such as “I must cite the research and signpost my customers to Two Sides 3-4 times per month,” there were suggestions such as educating schools more on the benefits of paper, and highlighting the advantages of paper communication compared with electronic. We are currently considering all comments and suggestions.

“We are extremely grateful to all members that took the time to answer the questions in our European Member Survey,” said Jonathan Tame, Managing Director of Two Sides. “The information we receive is invaluable when it comes to planning our work and making sure that we continue to deliver to promote the sustainable benefits of paper and paper-based packaging in the most effective way possible.”

For more information on the Two Sides European Member Survey, please email enquiries@twosides.info