2024 Packaging Webinar: Josh Birch, Two Sides

The Love Paper Campaign

Josh Birch is the Campaign Manager for Two Sides UK and the Love Paper campaign. Run by the not-for-profit organisation Two Sides, Love Paper is a global campaign promoting the sustainable and attractive attributes of print, paper and paper packaging to consumers.

In 2023, Love Paper had over 2,000 adverts in national newspapers and magazines, reaching 20 million consumers every month, to explain the sustainable nature of our industry and its products.

The Love Paper logo is a consumer friendly marketing symbol available for brands to use on their printed communications and paper-based packaging, to encourage their customers to discover the sustainable facts around print, paper and paper packaging and the environment.